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Food & Beverage · Web Design

The Copper Kettle — Website + Online Ordering

Overview

The Copper Kettle is a community-focused specialty coffee shop in Dagenham, London, offering homemade treats, afternoon tea, and private event hall hire. They had no online presence beyond a Google Business Profile — all ordering was walk-in or phone.

Tech Stack

Next.jsTailwind CSSOnline Ordering IntegrationBooking SystemSEO

Challenge

No website meant no online visibility beyond Google Maps. Customers couldn't view the menu, place orders, or book the event hall without calling. The coffee shop was losing weekend revenue to competitors with online ordering. Social media was the only marketing channel, with no link to a booking system.

Solution

Designed a warm, inviting website that matched the shop's community feel. Integrated online ordering with menu showcase. Event hall booking system with availability calendar. SEO optimization for 'coffee shop Dagenham' and 'afternoon tea East London'. Mobile-first design for customers ordering on-the-go.

Results

Weekend orders doubled
3 new revenue streams (online orders, event bookings, catering inquiries)
First page ranking for 8 local keywords
40% of orders now come through the website

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