The Copper Fox — Reservation System

Overview

The Copper Fox is a Michelin-rated restaurant on Dundas St W, Toronto, celebrating Canadian cuisine with local seasonal and wild foods. Reservations were managed through phone calls, WhatsApp, and Instagram DMs — a fragmented system that caused double-bookings and missed reservations.

Tech Stack

Challenge

Three separate communication channels for reservations led to 15% no-show rate and frequent double-bookings. Staff spent 2+ hours daily managing reservations manually. No waitlist system meant turning away customers during peak hours. No data on peak times or customer preferences.

Solution

Built a custom reservation page with real-time availability. Table management system with automated confirmation emails. Waitlist with SMS notifications when tables open up. Dashboard showing reservation analytics (peak times, no-show rates, average party size). Integration with Google Business Profile for direct booking from search.