Hazel & Co Hair — Salon Website Design

Overview

Hazel & Co Hair is a trendy hair salon with multiple Melbourne locations (Prahran, Richmond, Moonee Ponds) specializing in balayage, highlights, and haircuts. Their existing website was a generic Wix template that didn't reflect their premium positioning or unique aesthetic.

Tech Stack

Challenge

Every salon in Melbourne had the same cookie-cutter website — stock photos, generic blue color scheme, no personality. BODA needed a site that stood out, reflected their brand aesthetic, and made booking effortless. The existing site had a 7-field booking form that caused 60% abandonment.

Solution

Designed a brand-forward website with custom photography integration. Simplified booking to 3 fields (name, phone, service). Gallery showcasing real client transformations with stylist attributions. Location pages for each salon with individual booking. SEO optimization for 'balayage Prahran' and similar high-intent keywords.