CoreFit Studio — Google Ads + Landing Pages

Overview

CoreFit Studio is a female-owned personal training studio in Austin, Texas, specializing in strength, conditioning, and powerlifting since 2013. They were spending $2,000/month on Google Ads with almost no conversions — the landing page was generic and didn't communicate their niche.

Tech Stack

Challenge

Google Ads campaigns were broad-targeted with generic ad copy. The landing page was a one-page Wix site with no conversion tracking, no call-to-action above the fold, and a contact form that required 7 fields. Cost-per-lead was $180 with a 2% conversion rate.

Solution

Restructured campaigns into 3 focused ad groups (strength training, personal training, women's fitness). Built 3 dedicated landing pages with specific messaging per ad group. Simplified forms to 3 fields. Added testimonial social proof, trainer credentials, and a booking CTA above the fold. Implemented conversion tracking with Google Analytics 4.