Google is now answering questions directly with AI. You type a query, and instead of clicking through to websites, you get an AI-generated answer right at the top.
This means fewer clicks to websites. But it doesn't mean your business should disappear. Here's how to adapt.
What are AI Overviews?
AI Overviews (formerly SGE) are Google's way of synthesizing information from multiple sources into a single answer. They appear at the top of search results for many informational queries.
How to show up in AI Overviews
Google's AI pulls from authoritative, well-structured content. If your website has detailed service pages, FAQ sections, and helpful blog posts, you're more likely to be cited in these overviews.
Focus on local SEO
AI Overviews mostly affect informational queries. For local searches ('web designer near me', 'SEO services in Pune'), Google Business Profile and local listings still dominate. Make sure your profile is complete, updated, and has reviews.
Create content that answers questions
Write blog posts that directly answer the questions your customers are asking. 'How much does a website cost?' 'What's the difference between SEO and Google Ads?' These are the queries Google is trying to answer with AI — be the source it pulls from.
The bottom line
Don't panic about AI. Adapt. Build authority through quality content, maintain a strong local presence, and make sure your website is technically sound. The businesses that show up in AI Overviews are the ones that were already doing good SEO.